Another week flies by and we think how scary, we are in May already. A hot topic of discussion this week was… When are brands going start really trying to do more. For many years (as we know) brands have had it too good, running expensive ATL campaigns to win and retain custom, credit worthy consumers who would buy into brands for self indulgence and through peer pressure (oh the good old days).

Now the world has gone back to basics with a twist, today’s consumers are information savvy and their purchase criteria are primarily built on the foundation of value, trust, innovation and life improvement.

There were many different views and opinions on this, however the common denominator was brands and their products should definitely be doing more to enrich the lives of their customers experience of the brand, at both point of sale and after purchase. Thus offering the dynamic of leveraging the brand to offer customers instant gratification whilst simultaneously helping their customers to get more from of life.